 The Hong Kong Rugby Football Union (HKRFU) is pleased to announce a new 3-year host broadcast partnership with Television Broadcasts Limited (TVB) for the Cathay Pacific/Credit Suisse Hong Kong Sevens starting in 2007.
The new partnership forges an important link between Hong Kong's premier international sports event, the Cathay Pacific/Credit Suisse Hong Kong Sevens, and Hong Kong's top television broadcaster, TVB, whose programmes achieve an average of over 75% of Hong Kong's English-language prime time television audience share.
To commemorate the occasion, a contract signing ceremony was held today at the Hong Kong Stadium with sports personality Wendy Hon, host of ¡§Sports World¡¨ on TVB Jade, as the emcee. Popular TVB artistes Kenny Wong, winner of the Best Supporting Actor Award at the ¡§TV Awards Presentation 2006¡¨, Matthew Ko, Tracy Ip and Sharon Luk were joined by some of Hong Kong rugby's leading men, HKRFU Sevens squad members Andy Yuen, Tsang Hing Hung and Kenzo Pannell at today's ceremony.
Officiating today's press conference were the new Chairman of the Hong Kong Rugby Football Union Mr Trevor Gregory, HKRFU Secretary Mr Andrew Sum and Mr K. W. Leung, Controller, Marketing & Sales Division of TVB.
Trevor Gregory, Chairman of the Hong Kong Rugby Football Union commented on the new broadcast partnership saying, ¡§This is an exciting development for the event, and for rugby in Hong Kong, as it will bring the Cathay Pacific/Credit Suisse Hong Kong Sevens on free-to-air terrestrial television to 2.28 million homes in Hong Kong.¡¨
K.W. Leung, TVB's Marketing & Sales Controller, remarked that as the largest local terrestrial television broadcaster, TVB is proud to have the 3-year exclusive broadcast rights to bring the Hong Kong Sevens to the Hong Kong audience on free-to-air television.
Under the new broadcast arrangement, TVB will carry the Cathay Pacific/Credit Suisse Hong Kong Sevens 2007 with both English and Cantonese commentary on TVB Pearl. A special highlights package will be aired on the evening of Friday 30 March 2007, whilst 4 hours of live coverage will be aired on Saturday 31 March and 5 1/2 hours of live coverage including the Cup, Plate and Bowl finals will be shown on Sunday 1 April 2007. TVB has also agreed to broadcast the highlight packages from the IRB World Sevens Series 2006/2007 tournaments.
Today's event at the Hong Kong Stadium also offered a sneak preview of this year's line of popular Official Hong Kong Sevens gear manufactured by Hong Kong Rugby Football Union kit sponsor Kukri Sports.
The Cathay Pacific/Credit Suisse Hong Kong Sevens 2007 will be held at the Hong Kong Stadium from March 30 to 1 April, 2007. About TVB
TVB is the first wireless commercial television station in Hong Kong. It transmits over 16,000 hours of programming on its Chinese Jade Channel and English Pearl Channel free of charge to 2.28 million homes in Hong Kong. TVB is the largest producer of Chinese language programming in the world. Many of TVB's Chinese programmes are dubbed into other languages and are distributed to more than 30 countries, accessible to more than 30 million people every day.
During prime time viewing hours, the Chinese Jade Channel and English Pearl Channel achieve a remarkable average of over 83% and 75% of Hong Kong's television audience share respectively. TVB has been serving Hong Kong audiences for 39 years. It will continue to keep its promise of delivering excellence in programming and cutting-edge broadcasting technology to the people of Hong Kong and to Chinese communities around the world.
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