Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 Public Ticket Sale
Strong demand expected as Hong Kong Rugby Football Union makes 5,000 tickets available for public

Hong Kong, November 23 2007: The Hong Kong Rugby Football Union (HKRFU) will hold its public ticket sale for the 2008 Cathay Pacific/Credit Suisse Hong Kong Sevens at the Hong Kong Stadium on Saturday, December 8, 2007.

To accommodate the strong growth in the numbers of local rugby players and supporters in Hong Kong, particularly at youth rugby level, Hong Kong Sevens tickets have been allocated to all HKRFU Member Clubs and HKRFU stakeholders from September 2007.

This policy not only ensures that active and long-term supporters of local rugby enjoy priority access to tickets but also provides an effective channel and incentive for the continued growth of rugby in Hong Kong. Internationally, ticket and accommodation packages are being sold through the HKRFU's 10 official overseas travel agents and Cathay Pacific, the tournament's co-title sponsor and official airline.

Mr Allan Payne, Executive Director of the Hong Kong Rugby Football Union commented on the policy saying, “The ticketing policy is designed to meet the ever increasing local demand for tickets to the Cathay Pacific/Credit Suisse Hong Kong Sevens in the most equitable manner possible, while also ensuring that members of the Hong Kong rugby community, who support rugby 365 days a year, enjoy first priority to obtain their tickets.”

5,000 tickets have been allocated for the December 8 Public Ticket Sale which will begin at 11:00am. No event tickets will be sold before 11:00am, however, to ensure maximum safety and comfort for people queuing for tickets, the Hong Kong Stadium Gates will open at 10:30am.

Starting from 10:30am, each person in the queue will be admitted for seating inside the Stadium based on their numerical order in the queue. Each participant will be given a special queue number place card before being escorted to a seating area inside the stadium.

Ticket buyers must present their queue number place card when purchasing tickets. Those without their queue number place card will not be able to purchase tickets. Once seated inside the Stadium, the Diamond Vision Screen and public address system will be used to advise queue number place card holders which of the two public ticket sale kiosks they can purchase their tickets from.

In light of the high demand for Hong Kong Sevens tickets in the local community, the HKRFU has reduced the number of tickets that can be purchased by each member of the public to two tickets each. This policy brings the Public Ticket Sale quota in line with that of local rugby club members who are also each allowed to purchase a maximum of two tickets. The two tickets can consist of any combination of Adult and Children's Tickets. Children's tickets will be limited and sold on a first come, first served basis.

The HKRFU is confident that the reduction in the number of tickets sold to each person will help ensure a better distribution of tickets amongst the local public.

To further guarantee that tickets are sold to local audiences and remain within the local community, those wishing to purchase tickets will be required to present a valid Hong Kong SAR, Macau SAR Identification Card or passport to purchase tickets.

To ensure that locally sold tickets will be distributed amongst the Hong Kong community, no tickets for the Cathay Pacific/Credit Suisse Hong Kong Sevens will be sold on the internet outside of the websites of Cathay Pacific and the HKRFU's official overseas travel agents. Anyone purchasing tickets on internet websites is advised that these tickets have not been sold through official channels and are not HKRFU approved sales.

Pricing
The Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 will be held from March 28 to 30 2008 at the Hong Kong Stadium. Ticket prices for the three-day Cathay Pacific/Credit Suisse Hong Kong Sevens 2008 are HK$1,080 per adult and HK$300 per child up to the age of 12 years old.

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