To further enhance the ticket purchasing process and convenience for local consumers, tickets for Cathay Pacific/HSBC Hong Kong Sevens 2012 will be retailed via ticketing service Cityline. Tickets will be sold exclusively online via www.cityline.com. No tickets will be sold via Cityline Outlets or Call Centres.

Online ticket sale for the three-day adult event ticket will begin at 10.00am on 14 January 2012.

To ensure the widest possible distribution of tickets in the local community, each patron will be limited to purchase only two tickets. Each applicant will also be required to verify their local residency with a valid Hong Kong or Macau SAR postal address for registered mail or courier services.

Tickets will be distributed to successful applicants starting from 1 March 2012 via registered mail or courier service only (additional cost may incur and details are available at www.cityline.com). There will be no personal collection of tickets.

For ticketing or transaction enquiry, please call Cityline Customer Service on 852-2314-4228 during operating hours from 10am-10pm daily.

Following the increased demand from Hong Kong rugby clubs, Youth and Mini Rugby Sections and members of the local rugby community as well as other HKRFU stakeholders during the initial pre-sale period, the HKRFU today announced that 4,000 tickets will be available for sale to the public.

Mr Trevor Gregory, Chairman of the HKRFU said, "The HKRFU exists for the sake of our local rugby community which has experienced strong year on year growth as we continue to fund the development of more pitches in Hong Kong. We must ensure that this growth is encouraged and accommodated with tickets to our major events like the Hong Kong Sevens so we have allocated an increased number of tickets to the Hong Kong rugby community. As always, the best way for local fans to secure their tickets to the Sevens is to be involved in the local rugby community as either a player or a supporter of a local rugby club."

Through the pre-sale period and public sale, each year over 75% of Hong Kong Sevens tickets are sold within the Hong Kong community. The price of a three-day adult event ticket for 2012 will be HK$1,500. No children tickets will be availabe for public ticket sale.

Cathay Pacific/HSBC Hong Kong Sevens 2012 will be held from March 23 - 25 at the Hong Kong Stadium.