05 Mar 14
Internationally, ticket and accommodation packages will be sold through the HKRFU's overseas Official Travel Agents and Cathay Pacific Airways, the tournament's co-title sponsor and official airline. To learn more about Cathay Pacific's Fly'n See Sevens packages, please click here.
Please do not buy tickets from unauthorized channels. To do so you are buying at your own risk.
The Hong Kong Rugby Football Union is the sole owner of all rights associated with tickets to the Hong Kong Sevens.
For any unlawful sale of Hong Kong Rugby Sevens tickets, the following three (3) Step Process will be swiftly implemented:
STEP 1: Issue cease and desist letter,
STEP 2: Contact Federal Police and other Government Authorities.
STEP 3: Commence legal action.
TICKETFINDERS CASE STUDY:
Sion Events Pty Ltd. (Trading as Ticketfinders in Australia)
In January 2012, the Hong Kong Rugby Football Union was informed by the Hong Kong Tourism Board that Ticketfinders, an online ticketing site, was purported to sell standalone 2012 Hong Kong Sevens tickets.
The Hong Kong Rugby Football Union promptly issued a cease and desist letter and contacted the Australian Federal Police, The Australian Media and Communications Authority, The New South Wales Department of Fair Trading and the Australian media.
An announcement was also made on the Hong Kong Sevens Website and Hong Kong Rugby website warning our fans.
On 3 April 2012 a landmark decision in the Supreme Court of New South Wales was handed down ordering ticket resellers Ticketfinders to make substantial changes to its website and bring it into compliance with Australian Consumer Law.
Ticketfinders is now required to display a disclaimer on its website to make it clear that the company obtains tickets for sale by private means and is not authorised by the organisers of events to sell their tickets for example the Hong Kong Rugby Football Union.
Significantly, Ticketfinders was also required to disclose a full refund paid by Ticketfinders if tickets were subsequently cancelled or voided.
This direction sets a clear standard for ticket resellers. It also meant consumers who believed they have been unfairly treated or suffered financial disadvantage in the past could seek redress with the ticketing company.